Six sets of rules. One check.
Varsel checks your marketing against Australian health advertising law and the ad platforms' own health policies.
AHPRA and National Boards
Health Practitioner Regulation National Law, s133. Advertising guidelines and the 2025 non-surgical cosmetic guidelines.
- Testimonials about clinical care
- Misleading or unverifiable claims
- Offers and inducements
- Before-and-after images
- Protected titles such as "specialist"
TGA
Therapeutic Goods Act and the Advertising Code. March 2024 guidance on cosmetic injectables.
- Prescription medicine names
- Indirect names such as "anti-wrinkle injections"
- Product images, vials and syringes
ACCC
Australian Consumer Law, s18 and s29.
- Misleading or deceptive conduct
- Price and discount claims
- Comparisons and "best" claims
OAIC
Privacy Act 1988 and the Australian Privacy Principles.
- Collection notices on forms
- Privacy policy links
- Patient photos and stories used with consent
ACMA
Spam Act 2003.
- Consent to send
- Sender identification
- Working unsubscribe or opt-out
Meta and Google
Meta Advertising Standards and Google Ads healthcare policy.
- Personal attributes in Meta ads
- Before-and-after ads targeted at 18 plus
- Prescription drug terms banned in Google ads targeting Australia
What we flag most, and what to say instead
| Found | Rule | Safer wording |
|---|---|---|
| "Botox special 20% off" | TGA · AHPRA inducements | Book a consultation to talk through your options. Terms apply. |
| "Painless, no downtime" | AHPRA cosmetic guidelines | Recovery time varies between patients. |
| "Sydney's best laser clinic" | s133 · ACL s18 | Laser consultations in Sydney. |
| "So glad you love your results!" | s133(1)(c) testimonials | Thank you for taking the time to leave a review. |
| "Tired of your wrinkles?" | Meta personal attributes | Thinking about skin treatments? |
Examples only. Varsel flags content for review against published guidance. Not legal advice.
When a regulator or platform updates guidance, the rules library updates and you get a plain-English alert.
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