Pay for what you use. Check, Watch or both.
Start free. Pay monthly, or yearly for 10 months' price. Prices in AUD, including GST.
Free
Try it on your own posts
- 3 checks a month
- Free website snapshot
- Rule-change alerts
- 1 location
Check
You post often
- Unlimited checks, copy and image
- Post to Instagram and Facebook
- Content pack, rule list, check record
- 1 location
Watch
You want to know what's live
- Weekly scan: website, Google profile, 2 social accounts, live ads
- Rule-change alerts
- 3 checks a month
- 1 location
Solo
Check and Watch together
- Everything in Check and Watch
- Save $29 a month
- 12-month back scan on yearly
- 1 location
Clinic
A clinic with staff who post
- Everything in Solo
- 5 users and approvals, extra users $15
- Watch on up to 5 practitioners' accounts
- Extra locations $99 each, up to 4
Groups and agencies
Clinic, 2 to 4 locations
One owner, a few sites
- Clinic at $199 for the first location
- $99 for each extra location
- Shared users, approvals and rule list
- Watch for every location
Group
Groups with 5+ locations
- Clinic features per location, 5 minimum
- Head office dashboard
- Group rule list and shared library
- Register check and board report
Agency
Freelancers and agencies with health clients
- 1 to 5 clients: $49 a client
- 6 to 20 clients: $45 a client
- 21+ clients: $39 a client
- White-label reports, written non-solicit, no GrowthGen offers
What counts as a location
One website, one Google Business Profile and up to 2 social accounts. Watch connects only to accounts you verify you own, with one swap every 30 days.
Your clinic already pays?
Your agency or freelancer joins your workspace free as a collaborator. One clinic, one paid workspace, never two.
Agency clients are separate businesses
Each client workspace needs its own ABN, and the client connects their accounts with their own login. Multi-site owners use Clinic or Group.
When you need it once
Varsel Scan · $249
Every channel, 12 months back, reviewed by a person. Credited to a yearly plan within 30 days.
About ScanVarsel Response · from $990
After a regulator notice. 5 business days for $990 or 48 hours for $1,990.
About ResponseDone for you · from $1,499/month
GrowthGen Digital runs compliant social: 16 posts a month across 3 channels, images included.
About GrowthGenLawyers and compliance consultants: Scan credit packs for client work.
Compare plans
| Feature | Free | Check | Watch | Solo | Clinic | Group | Agency |
|---|---|---|---|---|---|---|---|
| Monthly price | $0 | $49 | $79 | $99 | $199 | $129 a location | $49 + $39 to $49 a client |
| Checks a month | 3 | Unlimited | 3 | Unlimited | Unlimited | Unlimited | Unlimited |
| Image checks | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Weekly Watch | · | · | ✓ | ✓ | ✓ | ✓ | ✓ |
| Watch on practitioners' own accounts | · | · | · | · | Up to 5 | Up to 5 a location | · |
| 12-month back scan | · | · | Yearly | Yearly | Yearly | Yearly | Yearly |
| Post to Instagram and Facebook | · | ✓ | · | ✓ | ✓ | ✓ | ✓ |
| Content pack, rule list, check record | · | ✓ | · | ✓ | ✓ | ✓ | ✓ |
| Locations | 1 | 1 | 1 | 1 | 1 to 4 | 5+ | 1 a client |
| Users | 1 | 1 | 1 | 1 | 5, extra $15 | 5 a location | Your team |
| Approvals | · | · | · | · | ✓ | ✓ | ✓ |
| White-label reports | · | · | · | · | · | · | ✓ |
| Head office dashboard | · | · | · | · | · | ✓ | · |
Pricing questions
Is Varsel legal advice?
No. Varsel flags content for review against published guidance from AHPRA, the National Boards, the TGA, the ACCC, the OAIC and ACMA. "No issues flagged" is not a guarantee of compliance. For legal questions, talk to your lawyer or indemnity insurer.
How does yearly billing work?
Yearly plans cost 10 months and include the 12-month back scan.
Is there a lock-in?
No. Cancel any time from Plan and billing. Monthly plans stop at the end of the month.
What counts as a location?
One website, one Google Business Profile and up to 2 social accounts. A second clinic is a second location, at $99 a month on Clinic or $129 a month on Group.
Can I use one plan for several clinics?
No. Watch connects to one location's verified accounts, and Check rewrites use one clinic's brand profile: its name, booking link and practitioners. Add locations on Clinic, or use the Agency plan if you manage clients.
My agency runs my marketing. Who pays?
Either of you, never both. If you hold the plan, your agency joins free. If your agency holds it, they pay per client and you see no GrowthGen offers.
What if I buy a Scan first?
Upgrade to a yearly plan within 30 days and your $249 comes off.
See what's live on your website in 2 minutes
Free snapshot: risk level and top 2 findings. Use an email at your clinic's domain to see it here. Any other email, and we send it to the address on your website.