Before you post. While it's live. If a notice arrives.
Varsel checks your posts, ads, emails and website against AHPRA, TGA and Australian Consumer Law rules. It flags potential issues, shows the rule behind each one and suggests a safer rewrite.
2 high and 3 medium risks. Prescription medicine named, guaranteed results, discount with no terms.
"Thinking about treatment for lines? Book a consultation to talk through options, risks and recovery. Results vary."
Discount on the image with no terms or end date.
Check. Paste a post, ad, email or page. See each potential issue, the rule behind it and a safer rewrite. 3 free checks to start.
Explore CheckVarsel Scan · sampleskinclinic.com.au
Scan. Your website, Google profile, socials and live ads, 12 months back. Free snapshot in 2 minutes. Full report $249, reviewed by a person.
Explore ScanVarsel Watch · scan of Monday 28 Sep
Watch. Varsel rescans everything you've connected each week and sends new issues with the fix, plus plain-English alerts when the rules change.
Explore WatchVarsel Response · case VR-1042
Response. A notice from AHPRA, a Board, the TGA or the ACCC? Get a person-reviewed report of every issue and its fix in 5 business days or 48 hours.
Explore ResponseYour caption. Four issues. Ten seconds.
This is the kind of post clinics put up every week. Varsel flags each problem, names the rule behind it and writes a safer version you post instead.
- Block"Botox" names a prescription medicine. TGA rule T1.
- Block"Guaranteed results" promises an outcome. AHPRA rule A2.
- Block"20% off this week" has no terms and conditions. AHPRA rule A4.
- Fix"Pain-free" plays down the risks. Cosmetic rule C4.
lumen.skin.studio Spring glow-up! 20% off this week on all Botox and lip filler. Quick, pain-free and guaranteed results. Link in bio to book.
One post costs more than a year of marketing
Health advertising rules changed in 2025, and most issues sit in plain sight on Instagram, Google and clinic websites.
Maximum penalty per offence for an individual under s133 of the National Law.
Maximum penalty per offence for a company.
New AHPRA rules for non-surgical cosmetic advertising took effect.
A second pair of eyes in the time it takes to post
Paste or upload
A caption, ad, email or page. Add the image if there is one.
Get a verdict
Every flagged phrase highlighted, with the rule behind it.
Post the rewrite
Copy the safer version or post it straight to Instagram and Facebook.
Test it on your own caption
Paste something you posted last week, or pick an example. You get 3 free checks on this page.
- Highlights the exact words at risk
- Names the rule: AHPRA, TGA, ACL, Spam Act or platform policy
- Writes a safer version to use
Varsel flags what's wrong with an image. It does not make new images.
Every place you market
Built for people who market health every week
Injectors and cosmetic practitioners
You post daily and face the newest rules. Check every caption before it goes up.
Solo · $99 a month
Clinics
Dental, physio, chiro, GP and skin. Staff post, you approve, Watch covers the rest.
Clinic · $199 a month
Agencies and social media managers
A workspace per client, white-label reports and a written non-solicit.
Agency · from $39 a client
Groups and franchises
See what every location posts before a regulator does.
Group plan · $129 a location
New clinics
Open with a website and first 30 posts checked before day one.
Launch packNot sure where you stand?
Run a free snapshot of your website first.
Scan my website freeAI checks. People review. Experts fix.
Varsel uses AI where speed matters and people where a mistake costs you.
Varsel AI
Checks copy, flags images, writes rewrites, runs weekly scans and keeps your check record.
Human review
A person reviews every paid Scan and every Response report before you get it.
GrowthGen Digital
Our marketing partner makes replacement images, runs campaigns and fixes flagged issues, when you want it done for you.
Made for a compliance audience
Tools in this space get compliance wrong in their own marketing. We hold Varsel to the rules it checks.
A risk level, not a score
We never call content "compliant". We say "no issues flagged".
Owners only
Results go only to a verified owner. If a competitor scans your website, the snapshot lands in your inbox, not theirs.
Rules kept current
Guidance changes reach the rules library and your inbox as plain-English alerts.
A record of care
Every check is saved with its date, verdict and final text.
Start free. Pay for Check, Watch or both.
Free
Try it on your own posts
- 3 checks a month
- Free website snapshot
- Rule-change alerts
- 1 location
Check
You post often
- Unlimited checks, copy and image
- Post to Instagram and Facebook
- Content pack, rule list, check record
- 1 location
Watch
You want to know what's live
- Weekly scan: website, Google profile, 2 social accounts, live ads
- Rule-change alerts
- 3 checks a month
- 1 location
Solo
Check and Watch together
- Everything in Check and Watch
- Save $29 a month
- 12-month back scan on yearly
- 1 location
Clinic
A clinic with staff who post
- Everything in Solo
- 5 users and approvals, extra users $15
- Watch on up to 5 practitioners' accounts
- Extra locations $99 each, up to 4
Is Varsel legal advice?
No. Varsel flags content for review against published guidance from AHPRA, the National Boards, the TGA, the ACCC, the OAIC and ACMA. "No issues flagged" is not a guarantee of compliance. For legal questions, talk to your lawyer or indemnity insurer.
Who is Varsel for?
Registered health practitioners, clinics, groups and the agencies who market them. The rules library is built for Australian health advertising.
Does Varsel make new images?
No. Varsel tells you what's wrong with an image and why. If you want a replacement, GrowthGen Digital creates replacement images checked against the same rules.
Does it post for me?
Yes, to Instagram and Facebook once you connect them. Posts with high-risk flags are blocked until you fix them.
I manage clients. Will you pitch them?
No. Agency workspaces show no GrowthGen offers, reports carry your brand and you get a written non-solicit.
See what's live on your website in 2 minutes
Free snapshot: risk level and top 2 findings. Use an email at your clinic's domain to see it here. Any other email, and we send it to the address on your website.